Tuesday, October 13, 2009

Those Evil Cheerios Are a Problem No More

Nick Gillespie writes today about how General Mills has been reigned in over their claim in Cheerios ads that it helps lower cholesterol.

"FDA Commissioner Margaret A. Hamburg and deputy Joshua M. Sharfstein -- both with backgrounds running public health agencies -- notified General Mills that it was violating the law with its two-year-old marketing campaign that said Cheerios can lower cholesterol by 4 percent. The FDA said the company was essentially making a drug claim, which would require clinical studies and agency approval before a product is put on the market. The food giant has removed that claim from its Web site and a spokeswoman said it is in discussions with the FDA."

You can read the original article here, which also touches on Cass Sunstein, the regulatory czar under Obama.

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